Launch and management of an internal affiliate program
The challenges
- Track overall program performance across multiple ROI-focused KPIs
- Monitor affiliate performance with flexibility in attribution models
- Rely exclusively on First-party data
- Create a tracking dashboard in Google Data Studio for the project team and affiliates
Manage the program as a whole with minimal resources and maximum efficiency - Control the quality of traffic and orders generated by affiliates to prevent abuse
E-commerce Director
The solutions
TrackAd developed advanced connectors for Google Data Studio to enable the creation of a fully customized dashboard, offering:
- a global performance tracking of the internal affiliate program
- performance tracking for each affiliate
A traffic quality control system for each affiliate was implemented. The following performance indicators received particular attention: share of new visitors, bounce rate, conversion rate, share of new customers.
Various types of fraud were also monitored to prevent any abuse, including: cookie stuffing, toolbars, duplicated orders, and prohibited traffic types.
The use of data in Google Data Studio enabled the implementation of specific formulas for calculating affiliate compensation and bonuses. TrackAd configured exports to Google Sheets for managing affiliate payments.
Order statuses were integrated into TrackAd via an automated flow from Decathlon’s CRM. This allowed for the automation of order cancellations, validations, and commission calculations.
A ranking of top-performing affiliates was made publicly available to motivate affiliates to drive more traffic and generate higher revenue.
The results
for the team in charge of the project.
thanks to anti-fraud analysis, which ensured confidence in the source of traffic and orders.
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