JULES: Reduction of Cost of Sales (COS) from Criteo

reduction of COS for Criteo campaigns

0 %

increase in sales generated by Criteo

+ 0 %

Industry: Ready-to-wear

Location : France

The challenges

Reduce the cost per order acquisition of Criteo campaigns
Increase sales and revenue generated by Criteo campaigns

The project

Update of the Criteo Lower Funnel campaign setup:

Adjustment of the bidding strategy towards adaptive optimization with a target CPO to increase conversion and sales volume
Reduction of the retargeting window – time since the last visit – to limit targeting of cold audiences and reduce COS

Optimization of bids based on a multi-channel Last Paid Click attribution, instead of the mono-channel Post Click attribution offered by Criteo. This approach provides visibility into the actual effectiveness of the campaign in completing conversion paths by considering all traffic sources.
Launch of a Criteo campaign in the Upper Funnel, dedicated to acquiring new traffic to maximize web presence and attempt to generate a higher volume of orders.
Launch of a Criteo “Store to Web” campaign aimed at attracting customers who usually shop in-store to the online store.

The results of the collaboration

Thanks to the modifications made by TrackAd, Jules achieved significant results compared to the same period in the previous year:

300% increase in sales

generated by Criteo

77% de réduction du COS

of Criteo campaigns

“The TrackAd team is very responsive and offers highly relevant recommendations. The performance of our retargeting campaigns is right on target!”

Guillaume BERDZINSKI
Traffic Manager