Case study
Fraud protection
accuracy in affiliate tracking
0
%
budget saved Decathlon
0
%
Industry: Sports equipment
Revenue: $11 billion
Location : United Kingdom
The challenges
- Improve the accuracy of affiliate tracking
- Understand the origin of fraudulent orders
Izabella Angelova
Head of Brand & PR | Partnerships
The main goal set at the beginning of our collaboration with TrackAd was to conduct an in-depth analysis of affiliate tracking. TrackAd enabled us to improve the accuracy of our fraud analysis. It also provided the necessary reports to exclude fraudulent activities from our affiliate program.
The solutions
- Configuration of TrackAd Affiliate with Decathlon’s affiliate campaign settings: deduplication, cookie duration, commission rules
- Comparative analysis of data from the affiliate platform and Decathlon’s analytics solution to understand discrepancies
- Access to TrackAd Affiliate provided to the affiliate platform for better visibility into performance
- Regular discussions with the affiliate platform to review and analyze results
The results
100 %
accuracy in affiliate tracking, enabling the implementation of necessary actions to improve overall performance
50 %
of the affiliate budget saved, which can now be reinvested in top-performing affiliates
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