Fraud protection of Cdiscount's affiliate channel
Location : France
The challenges :
Cdiscount’s affiliate program is one of the largest in France. Affiliate marketing is a key acquisition channel for Cdiscount, making it crucial to ensure the quality of traffic sent by affiliates.
Cdiscount partnered with TrackAd to address a key control need:
- Identify the main source of fraud: cookie stuffing.
- Monitor discrepancies between orders recorded by the affiliate platform and Cdiscount’s internal analytics solution.
Affiliate Project Manager
The benefits of working with TrackAd have been significant. We were able to ensure the quality of our program while identifying optimizations with immediate impact. We continue to use TrackAd’s fraud protection, which is essential for confidently growing our affiliate program.
The solutions :
To detect suspicious affiliate behavior, the following solutions were put in place:
- Generating and analyzing conversion paths for orders to verify the presence of affiliates.
- Applying deduplication and cookie duration rules defined by Cdiscount.
- Comparing results with those from the affiliate platform.
The results :
TrackAd’s audit quickly revealed significant findings:
showed signs of cookie stuffing
had deduplication issues
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