Management of the performance of lead cohorts
Location : France
The challenges
- Implement a customized and optimized tool to track lead conversion rates.
- Save time on data collection and reporting.
- Analyze campaigns at both micro and macro levels.
Head of Acquisition
We chose to integrate the TrackAd tool during a phase of strong acquisition growth, aiming to structure our actions and further diversify our channels. The Customer Success team fully understood our business challenges and was highly attentive to the complexities of our internal processes. This allowed us to configure a tailored and optimal solution.
With the lead funnel now incorporating our customized statuses, we can track lead conversion rates from one stage to another.
We’ve been using TrackAd for a few months now, and it has significantly improved our efficiency through automation and flexible reporting. The time saved allows us to effectively optimize conversion rates and acquisition costs with in-depth analysis at both the micro level (campaigns) and macro level (attribution).
The solutions
- Integration of analytical data from multiple sources: Google Analytics, paid traffic sources, and Ouihelp’s CRM system.
- Creation of a customized lead funnel to ensure accurate tracking of lead conversion rates.
- Automated reports tailored for internal use.
The results
- The personalized lead funnel enables Ouihelp teams to track leads generated on the site in detail.
- 6 hours saved per week thanks to automated reporting.
- Daily control of the ad budget invested in existing customers, allowing the digital team to manage action plans to optimize spend.
- TrackAd’s analytical dashboards aggregate all essential data for quick and relevant decision-making at every level: campaigns, traffic sources, and acquisition channels.
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