What our clients say about TrackAd: tangible results and real impact

The tool is ergonomic and simple, while remaining financially affordable. It’s “simple is smart.” I really appreciate the customizable aspect of the tool. It’s not about buying an attribution model, but about having a tool that allows you to build your own. This is what I prefer as a user so I don’t depend on others’ models. This is especially important since the implementation of GDPR and the limitation of data access on the side of marketing providers. The Customer Success team provided great support, despite our lack of availability. They were able to adapt to our constraints and were very flexible while being very pedagogical in the use of the tool.

• Efficiency
• Responsiveness
• Reliability
• Flexibility
• Simplicity

TrackAd is a tool that simplifies the lives of acquisition managers and traffic managers. The teams are proactive and make valuable suggestions to upgrade their service. In a challenging environment where data is becoming increasingly difficult to analyze (cookie consent, analytics tool evolution, etc.), TrackAd refines the analysis with its deduplication, attribution, and prorating modules. TrackAd adapts to the needs of its clients, and the CSMs are proactive, leaving no questions unanswered. I can only recommend their service; the time savings are real on a daily basis, whether through reporting, alerts, affiliate closures, or contribution analyses. The tool refines strategies and enables quick optimization decisions.

TrackAd was able to automate our internal report, which is essential for analyzing our digital campaigns. The report updates with a single click and contains comprehensive information both globally and for each individual campaign. This allows us to analyze our sources and campaigns day by day and week by week. The time previously spent on collecting information and updating the report is now devoted to analyzing and optimizing our campaigns. Kudos to the TrackAd team for this solution!

We were looking for a tool that could collect “investment” data from all our media activations. This is the prerequisite for automating our tracking reports. A POC was launched very quickly and it was a success. We were able to retrieve data retroactively. TrackAd has numerous connections with media partners and platforms. If a partner is not already in their library, TrackAd commits to adding them in a short time. The sales team and the team that supports us with the tool integration are attentive to the advertiser’s needs. This is very much appreciated!

• Attentive
• Expertise
• Efficiency
• Speed
• Responsiveness
• Friendly
• Serious
• Reliability
• Flexibility

Collection of partner platform costs and integration into GA. “A simple and effective tool that saves time in tracking ad campaign expenses. A very responsive and efficient team.”

• Attentive
• Expertise
• Efficiency
• Speed
• Responsiveness
• Friendly
• Serious
• Reliability
• Flexibility

The TrackAd teams took all our needs into account and ensured the tool collected all the necessary data. TrackAd Collector has saved us considerable time. We have also improved our performance, with the time previously spent on data collection now dedicated to analysis and decision-making.

• Expertise
• Efficiency
• Responsiveness
• Friendly

We chose the TrackAd tool to provide a more in-depth attribution view following the analytics platform switch from GA to AT Internet. The goal was to have a better understanding of our marketing channels to improve ROI and better manage our media spending. TrackAd is a platform that offers a very comprehensive view of the attribution of different marketing channels, from performance of channels and campaigns to contribution and conversion paths. The TrackAd team is very attentive, supporting us with our needs and expectations while also offering expert and critical analysis of our marketing campaign strategies. This tool has allowed us to take a step back from certain channels, move away from “biased” platform views, and revise our marketing strategies and budget allocation.

• Friendly
• Reliability
• Responsive
• Availability
• Expertise
• Attentive
• Flexibility
• Efficiency
• Seriousness
• Speed
• Good support

TrackAd has been a valuable asset for analyzing our performance. The platform has allowed us to better understand our marketing mix and the contribution of different traffic sources to new customer acquisition.

The interface is very clear, and it’s easy to get the hang of. The Customer Success team is always available to meet our business needs and provide additional analytical insights. I work with them to analyze all my acquisition channels, reviewing possible improvement points for each one. Setting up automatic alerts allows me to actively monitor aspects that I didn’t always track consistently. I highly recommend it. Detailed and efficient tracking of channel performance, with the ability to switch analyses very quickly.

• Expertise
• Efficiency
• Speed
• Friendly
• Seriousness
• The Customer Success team is very responsive