What our clients say about TrackAd: tangible results and real impact

The tool is ergonomic and simple, while remaining financially affordable. It’s “simple is smart.” I really appreciate the customizable aspect of the tool. It’s not about buying an attribution model, but about having a tool that allows you to build your own. This is what I prefer as a user so I don’t depend on others’ models. This is especially important since the implementation of GDPR and the limitation of data access on the side of marketing providers. The Customer Success team provided great support, despite our lack of availability. They were able to adapt to our constraints and were very flexible while being very pedagogical in the use of the tool.

• Efficiency
• Responsiveness
• Reliability
• Flexibility
• Simplicity

The benefits of collaborating with TrackAd are significant. We were able to ensure the quality of our program while identifying optimizations with immediate benefits. We continue to use TrackAd’s anti-fraud protection, which is a necessary assurance for confidently developing our affiliate program.

We have requested to set specific metrics and even ways of tracking (in first click instead of last click for different types of affiliates) and it was fast and effective. Now we have in different sources all our affiliates being tracked in the right attribution model. It is also easy to make reports and request specific data. Sales closings are too time consuming to do internally and we work on it with TrackAd. Fast execution of sales closings. Easy and fast reporting. Personalized metrics. Expertise and agile recommendations. Saving of time.

• Expertise
• Efficiency
• Speed
• Responsiveness
• Flexibility
• Simplicity
• The Customer Success team is very responsive

We were facing issues with attribution, tracking the performance of our marketing channels, and data loss in Google Analytics. TrackAd enables us to be more responsive in managing our campaigns, thus improving our ROAS. Thanks to the import of our CRM and Google Analytics data, we are able to consolidate all of our revenue. Finally, the attribution model gives us a clearer view of the contribution of each channel.

• Attentive
• Expertise
• Efficiency
• Responsiveness
• Friendly
• Seriousness
• The Customer Success team is very responsive

We implemented the full TrackAd solution to track the performance of our digital campaigns and optimize our marketing investments. The tool is user-friendly and quite easy to use. Once the data sources are connected to TrackAd, we quickly gather initial insights from our data. All the TrackAd teams (whether sales, CSM, or IT) are very responsive, knowledgeable, and friendly. The implementation of their solution was fast and simple. TrackAd is a serious provider, and their platform offers real added value for managing our marketing investments.

• Expertise
• Efficiency
• Responsiveness
• Friendly
• Flexibility

I am 100% satisfied with the features of TrackAd Collector! It’s a tool with a simple and easy-to-use interface. I also appreciate the support from TrackAd’s Customer Success teams and their ability to quickly resolve all my requests regarding the tool.

• Attentive
• Expertise
• Efficiency
• Speed
• Responsiveness
• Friendly
• Serious
• Reliability
• Creativity
• Flexibility

TTrackAd is a tool that simplifies the lives of acquisition managers and traffic managers. The teams are proactive and make valuable suggestions to upgrade their service. In a challenging environment where data is becoming increasingly difficult to analyze (cookie consent, analytics tool evolution, etc.), TrackAd refines the analysis with its deduplication, attribution, and prorating modules. TrackAd adapts to the needs of its clients, and the CSMs are proactive, leaving no questions unanswered. I can only recommend their service; the time savings are real on a daily basis, whether through reporting, alerts, affiliate closures, or contribution analyses. The tool refines strategies and enables quick optimization decisions.

TrackAd was able to automate our internal report, which is essential for analyzing our digital campaigns. The report updates with a single click and contains comprehensive information both globally and for each individual campaign. This allows us to analyze our sources and campaigns day by day and week by week. The time previously spent on collecting information and updating the report is now devoted to analyzing and optimizing our campaigns. Kudos to the TrackAd team for this solution!

We were looking for a tool that could collect “investment” data from all our media activations. This is the prerequisite for automating our tracking reports. A POC was launched very quickly and it was a success. We were able to retrieve data retroactively. TrackAd has numerous connections with media partners and platforms. If a partner is not already in their library, TrackAd commits to adding them in a short time. The sales team and the team that supports us with the tool integration are attentive to the advertiser’s needs. This is very much appreciated!

• Attentive
• Expertise
• Efficiency
• Speed
• Responsiveness
• Friendly
• Serious
• Reliability
• Flexibility