What our clients say about TrackAd: tangible results and real impact

The tool is ergonomic and simple, while remaining financially affordable. It’s “simple is smart.” I really appreciate the customizable aspect of the tool. It’s not about buying an attribution model, but about having a tool that allows you to build your own. This is what I prefer as a user so I don’t depend on others’ models. This is especially important since the implementation of GDPR and the limitation of data access on the side of marketing providers. The Customer Success team provided great support, despite our lack of availability. They were able to adapt to our constraints and were very flexible while being very pedagogical in the use of the tool.

• Efficiency
• Responsiveness
• Reliability
• Flexibility
• Simplicity

The TrackAd teams took all our needs into account and ensured the tool collected all the necessary data. TrackAd Collector has saved us considerable time. We have also improved our performance, with the time previously spent on data collection now dedicated to analysis and decision-making.

• Expertise
• Efficiency
• Responsiveness
• Friendly

We chose the TrackAd tool to provide a more in-depth attribution view following the analytics platform switch from GA to AT Internet. The goal was to have a better understanding of our marketing channels to improve ROI and better manage our media spending. TrackAd is a platform that offers a very comprehensive view of the attribution of different marketing channels, from performance of channels and campaigns to contribution and conversion paths. The TrackAd team is very attentive, supporting us with our needs and expectations while also offering expert and critical analysis of our marketing campaign strategies. This tool has allowed us to take a step back from certain channels, move away from “biased” platform views, and revise our marketing strategies and budget allocation.

• Friendly
• Reliability
• Responsive
• Availability
• Expertise
• Attentive
• Flexibility
• Efficiency
• Seriousness
• Speed
• Good support

TrackAd has been a valuable asset for analyzing our performance. The platform has allowed us to better understand our marketing mix and the contribution of different traffic sources to new customer acquisition.

The interface is very clear, and it’s easy to get the hang of. The Customer Success team is always available to meet our business needs and provide additional analytical insights. I work with them to analyze all my acquisition channels, reviewing possible improvement points for each one. Setting up automatic alerts allows me to actively monitor aspects that I didn’t always track consistently. I highly recommend it. Detailed and efficient tracking of channel performance, with the ability to switch analyses very quickly.

• Expertise
• Efficiency
• Speed
• Friendly
• Seriousness
• The Customer Success team is very responsive

The benefits of collaborating with TrackAd are significant. We were able to ensure the quality of our program while identifying optimizations with immediate benefits. We continue to use TrackAd’s anti-fraud protection, which is a necessary assurance for confidently developing our affiliate program.

We have requested to set specific metrics and even ways of tracking (in first click instead of last click for different types of affiliates) and it was fast and effective. Now we have in different sources all our affiliates being tracked in the right attribution model. It is also easy to make reports and request specific data. Sales closings are too time consuming to do internally and we work on it with TrackAd. Fast execution of sales closings. Easy and fast reporting. Personalized metrics. Expertise and agile recommendations. Saving of time.

• Expertise
• Efficiency
• Speed
• Responsiveness
• Flexibility
• Simplicity
• The Customer Success team is very responsive

We were facing issues with attribution, tracking the performance of our marketing channels, and data loss in Google Analytics. TrackAd enables us to be more responsive in managing our campaigns, thus improving our ROAS. Thanks to the import of our CRM and Google Analytics data, we are able to consolidate all of our revenue. Finally, the attribution model gives us a clearer view of the contribution of each channel.

• Attentive
• Expertise
• Efficiency
• Responsiveness
• Friendly
• Seriousness
• The Customer Success team is very responsive

We implemented the full TrackAd solution to track the performance of our digital campaigns and optimize our marketing investments. The tool is user-friendly and quite easy to use. Once the data sources are connected to TrackAd, we quickly gather initial insights from our data. All the TrackAd teams (whether sales, CSM, or IT) are very responsive, knowledgeable, and friendly. The implementation of their solution was fast and simple. TrackAd is a serious provider, and their platform offers real added value for managing our marketing investments.

• Expertise
• Efficiency
• Responsiveness
• Friendly
• Flexibility