Case study
Increase in ROI by 110%
a successful performance optimization
ROI
over the analyzed period
over the analyzed period
+
0
%
COS, significantly improving overall profitability
-
0
%
affiliate budget saved
0
%
Industry: Baby products
Revenue: 60 million euros
Location : France
The challenges
- Maximize the efficiency of marketing investments
- Improve ROI across all campaigns
- Automate the workflow with the affiliate platform
Sylvain Caubel
Digital and CRM Director
The interface is very clear and easy to use. The Customer Success team is always available to address our business needs and provide additional analytical insights. With TrackAd, I analyze all my acquisition channels, reviewing potential areas for improvement for each one. The implementation of automatic alerts allows me to maintain active monitoring, which I did not consistently perform before. I highly recommend it. The platform offers precise and efficient performance tracking of channels, with the ability to switch between analyses very quickly.
The solutions
- Identification of the most effective channels and campaigns, enabling precise budget reallocation to high-profitability channels.
- Implementation of personalized KPI alerts to monitor the performance of main campaigns and respond quickly in case of anomalies.
- Implementation of Server to Server integration with Kwanko for real-time tracking and automatic validation of affiliate orders.
The results
+110%
ROI over the analyzed period
-47 % COS
significantly improving overall profitability
51%
affiliate budget saved
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