Case study
Fraud protection for Côté Sushi
of the budget
saved
saved
0
%
orders from cookie stuffing
0
%
hours saved
/ month
/ month
0
h
Industry: Food, Restaurant
Revenue: 40 million euros
Location : France
The challenges
- Facilitate the creation of monthly closures with the affiliate platform
- Identify different types of fraud within the affiliate program
- Analyze the performance of various affiliates participating in the program
Yohann Boua
Digital marketing manager
Fraud management in affiliation was one of my main challenges. Implementing TrackAd not only automated this process but also saved a significant portion of the budget on this channel. We were able to save nearly 50% of our budget by excluding fraudulent affiliates from the program and are now achieving 20% savings per month. From now on, we can focus on improvements to the program, such as personalized compensation based on affiliate types or special operations with our most important affiliates.
The solutions
- Automatic API connection to Côté Sushi’s affiliate platform to obtain the list of affiliates, their ID, their type (cashback, promo code, affinity-based, etc.), and the commission per generated order
- Monthly analysis by affiliate of significant discrepancies between data from the affiliate platform and the analytics solution to detect suspicions of cookie stuffing
- Performance analysis of affiliates based on a 4-month data history to identify fraudulent affiliates and exclude them from the program
The results
50%
affiliate budget saved
32%
affiliate orders affected by cookie stuffing
7 hours
hours per month saved through the automation of closures
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