Case study
Increase in ROAS and daily control of investments
increase in ROAS
0
%
aggregated sales zones
0
budget for Criteo
-
0
%
Industry: Cycling equipment
Revenue: 40 million euros
Location: Worldwide
The challenges
- Increase ROAS
- Monitor campaign performance from all traffic sources (Google Ads, Facebook, Criteo, Effinity) in 9 countries within a single interface
- Control the performance of digital acquisition and the invested marketing budget
- Save time spent on data collection and reporting for a small marketing team
Jérémy Durand
E-commerce Sales Development Manager
We were experiencing issues with attribution analysis, tracking the performance of marketing channels, and data loss on Google Analytics.
First, TrackAd allowed us to be more reactive in managing acquisition channels and to increase our ROAS.
Next, by aggregating our CRM and Google Analytics data, we are now able to consolidate 100% of our revenue.
Finally, the different attribution models provide us with a clearer view of each channel’s contribution, particularly in the upper funnel.
The solutions proposed by TrackAd
- Import of data from multiple sources: Google Analytics, CRM solution, Google Ads, Facebook, Criteo, etc.
Creation of a customized traffic source structure with filters by sales zone, campaign type, traffic source, agency, and UTM. - Configuration of alerts for underperformance and overperformance to enable the marketing team to react quickly to ROAS variations.
- Creation of a multi-country custom dashboard in Looker Studio (formerly Google Data Studio) with data from TrackAd.
The results
+100% of ROAS
compared to the previous year
-67% of investments on Criteo
for the same volume of orders compared to the previous year
18 hours saved per month
on time-consuming tasks that were reinvested into performance analysis and decision-making
Demo
Ready to take your digital acquisition to the next level?
Meet our experts to discover what TrackAd can bring to your marketing. Spoiler alert: you have everything to gain.
Découvrez d’autres cas clients
+81% ROI
Verisure Belgium – Fraud protection
Discover how Verisure Belgium strengthened fraud protection with TrackAd through automation and advanced lead analysis.
x2 growth
Sephora – Assess advertising effectiveness through attribution
Sephora maximizes the effectiveness of its advertising investments with TrackAd through optimized attribution and advanced automation.
+80% of orders
REIMA – Increasing new customer orders
Reima boosts its orders with TrackAd, a powerful solution to optimize acquisition and analyze marketing investments in real time.
+20% of new clients
LA REDOUTE – Increase the performance of digital campaigns
La Redoute optimizes its digital campaigns with TrackAd through automation and advanced marketing performance analysis.
50 budget saved
Decathlon – Fraud protection
Explore Decathlon's approach to optimizing affiliate tracking with TrackAd: 100% accuracy, 50% budget saved, and enhanced overall performance. Case study in sports equipment in the United Kingdom.
+ 110% of ROI
Béaba – increase in ROI by 110%: a successful performance optimization
Discover how Béaba increased ROI by 110% through successful performance optimization.