Case study
Improvement of performance through the reconciliation of online and offline data
of leads
generated
generated
+
0
%
centralized data
0
%
of ROI
+
0
%
Industy: Higher education
Revenu: 25 million euros
Location: France
The challenges
- Integrate data from Google Analytics 4, the Oscar CRM, and paid traffic sources into a centralized interface.
- Analyze the contribution of each channel, including offline events, to revenue generation.
- Optimize the performance of acquisition channels to maximize ROI.
Olena Skrypnyk
Director of Admissions, Communication, and Marketing
Since the beginning of our collaboration with TrackAd, we have seen a significant improvement in tracking and analyzing our campaigns. In just two years, our leads have increased by 68% and our ROI by 12%. Thanks to a complete integration of our online and offline data, as well as a connection with our Oscar CRM, we now have a clear and comprehensive view of our performance. An efficient and dedicated team!
The solutions
- Development of an automated API connection with the Oscar CRM to centralize data such as lead status (prospects, registered, admitted, withdrawals), their source (ESIEA website, fairs, etc.), and the intended study program (Systems Administrator, Software Developer, Cloud Architect, etc.).
- Configuration of lead IDs in Google Analytics 4 and Oscar for comprehensive tracking of the user journey, covering both online and offline interactions with ESIEA.
- Real-time calculation of acquisition costs and ROI for each channel, ensuring continuous visibility of performance.
The results
+68 % of leads
Generated in two years of collaboration
100 % centralized data
Complete aggregation of online and offline data
+12 % of ROI
Comparison between the equivalent periods of 2023 and 2024
Discover other case studies
67% savings
CroisiEurope – 10 hours per month saved on media management thanks to NOA
Thanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.
+10% ROAS
Electro Dépôt – A POC with strong business impact
In two months of POC, Electro Dépôt increased its ROAS by 10% and identified 18% of its budget to reinvest in incremental revenue.
24 % savings
NV Gallery – Aggregation, incrementality, and performance: NV Gallery’s winning trio
Discover how NV Gallery optimizes its digital acquisition and reduces costs by 24% thanks to TrackAd
261 affiliates tracked
Allianz – A unified view to track the affiliate conversion rate
Discover how Allianz France optimizes its affiliate program with TrackAd: a unified view of 261 affiliates and precise monitoring of lead conversion rates.
67% savings
Best Western – Measuring channel incrementality for better budget allocation
Thanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.
+16% gross margin
See Tickets – Addressing growth and cost optimization challenges through incrementality
+16% gross margin in 6 months, and 54% of the acquisition budget reinvested in incremental growth across campaigns tracked via TrackAd
Demo
Ready to take your digital acquisition to the next level?
Meet our experts to discover what TrackAd can bring to your marketing. Spoiler alert: you have everything to gain.