Case study

Export of marketing costs into Google Analytics

data sources in a single interface
0
automated collection 24/7 - 365 days/year
0 /24h
saved per year thanks to automation
0 h
Industry: Fashion and Lingerie
Revenue: 120 million euros

Location : France

The challenges of the project

  • Daily automated collection of costs from 6 traffic sources: Google Ads, Facebook Ads, Criteo, Bing Ads, MoJo, Adsteroid.
  • Daily and automated export of data to Google Analytics.
Elise Descamps

Omnichannel Traffic Manager

TrackAd perfectly addressed the challenge of collecting costs from our partner platforms and integrating them into Google Analytics. TrackAd Collector is an easy-to-implement and efficient tool that significantly saves time in monitoring advertising campaign expenses, supported by a highly responsive and effective team.

The solutions offered to RougeGorge by TrackAd

  • Deployment of 6 data collectors to cover the paid traffic sources used by RougeGorge: Google Ads, Facebook, Criteo, Bing Ads, MoJo, and Adsteroid.
  • Implementation of advertising investment collection, including clicks, impressions, and conversions, consolidated into a simple and user-friendly interface.
  • For all traffic sources, data collection at the most granular level: source, medium, campaign, term, and content.
  • Set up the import of investments from the Adsteroid source via a Spreadsheet collector.

The results

3 days

to complete the entire integration

Daily collection

of data: 24 hours a day, 365 days a year

200 hours of work saved

each year thanks to the automatic export of advertising investments into Google Analytics

100% reliability

of data

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