Case study
Automation of advertising investment collection at Salt
hours saved each month
0
data reliability
0
%
uninterrupted data collection
0
h
Industry: Telecommunications
Revenue: 1,316 million CHF
Location: Switzerland
The challenges
Salt turned to TrackAd services to address the following needs:
- Automate data collection from multiple external sources
- Aggregate this data daily and automatically send it to a single file
- Easily track the performance of marketing campaigns on Facebook Ads, Google Ads, Bing Ads, and Criteo
Andrea Galassini
Digital Marketing Manager
The TrackAd team addressed all our needs and ensured the tool collected all the necessary data. TrackAd Collector has saved us a significant amount of time. We have also improved our performance, as the time previously spent on data collection is now dedicated to analysis and decision-making.
The solutions
- Implementation of developments to retrieve additional data, such as impressions, audience, or outbound clicks
- Deployment of 9 data collectors to cover all paid traffic sources used by Salt.ch
- Retrieval of data in various currencies
The results
50 hours
saved each month thanks to automation
100%
of data reliability
Daily collection
and continuous data collection, 7 days a week, 365 days a year
Discover more case studies
100% tracked orders
Happywool – Analyze despite consent refusal
Découvrez comment Happywool optimise l'analyse des données tout en respectant le refus de consentement des utilisateurs.
+ 68% of leads
ESIEA – Improvement of performance through the reconciliation of online and offline data
Avec TrackAd Lead, ESIEA a amélioré sa performance grâce à la réconciliation des données online et offline
180h saved/year
Too Good To Go – Analyze the performance of 17 countries in a single interface
Avec TrackAd Lead, Too Good Too Go a réconcilié les données analytiques, médias et CRM de 17 pays au sein d'un même environnement d'analyse
29% of fraud
Jules – Anti-fraud protection
Grâce à TrackAd Affiliate, la marque Jules a pu réaliser une analyse anti-fraude et identifier 29% de fraude dans son canal affiliation (cookie stuffing, toolbar, déduplication...).
+81% ROI
Boosting Criteo campaign performance of Atlas for Men
Discover how Atlas for Men increased their ROI by 81% and reduced their CPO by 35% on their Criteo campaigns.
BHV Marais – Tracking of new buyer cohorts, monitoring of LTV (Customer Lifetime Value) and ARPU (Average Revenue Per User)
TrackAd permet au BHV Marais de mesurer la rentabilité d'une opération marketing en lui permettant de générer facilement son ARPU (Average Revenue Per User) et sa LTV (Lifetime Value) à partir de l'ensemble de ses canaux d'acquisition.
Demo
Ready to take your digital acquisition to the next level?
Meet our experts to discover what TrackAd can bring to your marketing. Spoiler alert: you have everything to gain.