Case study

Automation of advertising investment collection at Salt

hours saved each month
0
data reliability
0 %
uninterrupted data collection
0 h

Industry: Telecommunications

Revenue: 1,316 million CHF
Location: Switzerland

The challenges

Salt turned to TrackAd services to address the following needs:

  • Automate data collection from multiple external sources
  • Aggregate this data daily and automatically send it to a single file
  • Easily track the performance of marketing campaigns on Facebook Ads, Google Ads, Bing Ads, and Criteo
Andrea Galassini

Digital Marketing Manager

The TrackAd team addressed all our needs and ensured the tool collected all the necessary data. TrackAd Collector has saved us a significant amount of time. We have also improved our performance, as the time previously spent on data collection is now dedicated to analysis and decision-making.

The solutions

  • Implementation of developments to retrieve additional data, such as impressions, audience, or outbound clicks
  • Deployment of 9 data collectors to cover all paid traffic sources used by Salt.ch
  • Retrieval of data in various currencies
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The results

50 hours

saved each month thanks to automation

100%

of data reliability

Daily collection

and continuous data collection, 7 days a week, 365 days a year

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