Guide
Understand and reduce conversion gaps between Meta and your analytics solution
Discover our free guide to optimize tracking and measuring conversions in your Meta campaigns.
Why this GUIDE ?
Have you noticed discrepancies between Meta's conversion data and your analytics solution?
You’re not alone! Many advertisers face these gaps, often due to differences in attribution, tracking, or conversion modeling.
In this guide, we explore the main causes of these discrepancies and provide practical tips to better align your data.
+ 90%
Average increase in conversions reported by Meta compared to analytics tools
This guide is essential
for those who want to...
Understand attribution differences: learn how Meta and your analytics solution measure and attribute conversions.
Optimize conversion tracking: get our tips to improve the accuracy of your conversion data.
Discover best practices to resolve discrepancies:
adjust attribution windows and fix configuration issues.
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