TrackAd 360
The SaaS solution to optimize your E-commerce digital acquisition
We help E-commerce marketing teams optimize their media mix and monitor the ROI of their digital actions.
With TrackAd 360, control every step of your acquisition strategy and generate more revenue.
Maximum ROI for each campaign
Find all your marketing tools data in TrackAd 360
Merge and centralize all your data in a single interface. Web and app analytics solutions, media platforms, commercial data: the data is collected, processed, and presented to simplify your decision-making.
All that’s left is for you to decide which channels and campaigns are most relevant for your E-commerce business!
Choose a holistic view of your performance
With TrackAd 360, you identify all the marketing sources and campaigns that contribute to your customers’ conversion journey.
A multichannel view, enhanced by advanced attribution and contribution features, restores value to your upper funnel channels and allows you to measure the real impact on your revenue.
This way, you can balance your media mix to maximize the impact of your acquisition campaigns.
Get immediate performance with our Plug & Play approach
Instantly benefit from optimal performance with our Plug & Play solution. Simplified integration for instant results without the need for your IT department. No tags, no cookies, no scripts!
Our non-intrusive technology makes integration as easy as possible, allowing you to start your optimizations without delay.
Features
Automated Data Collection
- Connect to all your applications: traffic sources, web and app analytics solutions, commercial data.
- Automated data collection from all your media platforms: investments, outgoing clicks, impressions, reach, post-click and post-view conversions, etc.
- Recovery of historical data, even if you changed your analytics solution during that period.
- Reintegration of non-consented data to base your analyses on 100% of orders and revenues.
Marketing Attribution
- All your attribution data accessible at a glance
- Comparison of attribution models
- Attribution models: Linear, Time decay, Data-Driven, Markov Chain, etc.
- Customized attribution models: Post-Click, Post-view, combined…
Mastering the contribution of your various channels
- Measurement of contribution at 3 levels of granularity: channels, sources, campaigns.
- Contribution analysis: initiation, support, end, autonomy.
- Measurement of the positioning of your new channels: upper-funnel, lower-funnel.
- Analysis of affiliate contribution (First-party data).
Marketing performance analysis
- Reporting of your actual performance versus goals using over 60 KPIs.
- Analysis of your performance at 3 levels of granularity: channels, sources, campaigns.
- Refinement of the analysis with filters: customer type, product category, lead status, etc.
Identification of the actual conversion journey of your targets
- Reporting of the complete conversion journey of your targets: from First Click to Last Click, including the actual cost of each touchpoint.
- Distribution of your conversions based on 3 criteria: number of touchpoints, duration of the conversion path, average time before the last touchpoint.
- Integration of post-view data into your conversion journeys.
Anti-fraud protection in affiliate marketing
- Anti-fraud protection: cookie stuffing, toolbar, poor deduplication.
- Identification of commission errors.
- Reporting to analyze the budget saved and approved.
Customizable alerts and automated reports
- Configurable alerts on over 20 KPIs: orders, revenue, CoS, ROAS, CPO, new customers…
- Configuration of alerts based on various criteria: frequency, analysis period, granularity, recipients.
- Receive comprehensive reports in your workspaces: email, Slack.
- Library of advanced automated and customizable reports, built by marketers… for marketers!
Automation of your redundant and time-consuming tasks
- Automation of data collection from all your traffic sources
- Automation of reporting
- Automation of closings
Many other features
- Post-view Performance
- TrackAd Hub
- A/B testing of campaigns
- Management of partner agencies
Connect TrackAd 360
to all your tools
Our users have a soft spot for:
Immediate ROI
Time Savings
Ecosystem
Scalability of the solution
Case studies
TrackAd supports many e-commerce players with a common goal: to optimize their acquisition budget, generate more orders, and save time.
Discover our clients’ success stories.
